Reading reports
Where to find each metric and what it means.
Your performance data lives in three places. Each is a different lens on the same underlying events.
Overview
The first page you see when you sign in. Four KPI tiles, a performance chart, and your top 5 campaigns by spend. Pick a date range with the picker at the top to scope everything on the page.
Campaigns
A sortable list of every campaign, with per-campaign metrics for the date range you choose. Use the search box, status filter, and type filter to narrow down. The toggle at the start of each row pauses or enables that campaign instantly.
Reports
The most powerful view. Pivot your performance four ways:
- By campaign - one row per campaign
- By day - one row per day in the range
- By type - one row per pricing model
- By status - one row per status (active, paused, etc.)
Click Export CSV to download the current view for a spreadsheet.
The metrics glossary
Impressions
The number of times your ad was displayed. One impression = one user saw your ad once.
Clicks
The number of times someone clicked your ad and was sent to your destination URL.
CTR (Click-Through Rate)
Clicks divided by impressions, expressed as a percentage. CTR = Clicks ÷ Impressions × 100. A higher CTR usually means your headline and copy are resonating with the audience.
Conversions
The number of qualifying actions. For Coreg campaigns, this is a "Yes" opt-in. For CPA campaigns, it's a completed conversion event.
Spend
How much you've been charged for the date range. Computed differently per type:
- Coreg / CPA: bid × conversions
- CPC: bid × clicks
- CPM: (bid ÷ 1,000) × impressions
Avg CPC (Cost per Click)
Spend divided by clicks. Shows the real per-click cost across the date range - useful for comparing campaigns or spotting bid issues.
CPA (Cost per Acquisition)
Spend divided by conversions. Your real cost per converting user. The lower the better, but the practical floor is your bid (for CPA campaigns) and your conversion rate (for everything else).
What's a good number?
CTR varies widely by vertical. 1% is a reasonable baseline for display; coreg opt-ins often see 15-40% positive rates depending on the offer.
CPA only matters in relation to your lifetime value per conversion. If a customer is worth $200 to you over time, a $50 CPA is excellent - even if it sounds high.
Date ranges
Most pages default to the last 7 days. Reports defaults to the last 30 days. Use the date-range picker for any custom window. Presets cover the most common ones (7 / 14 / 30 / 90 days).
When does data update?
Impressions, clicks, and conversions are recorded the moment they happen and are visible within a minute or two. Spend numbers update on the same cadence.