Campaign types

eFind Ads supports four pricing models. Pick the one that matches what you want a user to do.

The pricing model you pick changes what triggers payment and how you bid. You can't change the type after a campaign is created, so it's worth picking the right one up front.

Coregistration (coreg)

Pay per lead. Your offer shows up as a yes/no opt-in question on a publisher's site - often right after a user signs up for the publisher's newsletter or completes a form. When someone clicks Yes, you've got a qualified, opted-in lead.

You provide: the opt-in question (e.g. "Want a free auto-insurance quote?") and a destination URL.
You pay: a flat amount per Yes response.
Best for: lead generation, list building, getting opted-in users into your funnel.

CPA (Cost per Action)

Pay per conversion. Your ad appears on publisher sites, but you only pay when a user clicks through and completes a defined action - a signup, purchase, install, or similar.

You provide: headline, body, destination URL, optional image, and a postback integration on your site.
You pay: a flat amount per conversion.
Best for: performance marketing where you have a clearly-defined conversion event.

warning

CPA campaigns only attribute when your site fires a conversion postback back to us. Without that integration, you'll get clicks but no recorded conversions - which means you won't be billed, but you also won't be able to measure ROI. About 15 minutes of dev work to wire up.

CPC (Cost per Click)

Pay per click. Each time someone clicks your ad and lands on your destination URL, you're charged your bid.

You provide: headline, body, destination URL, optional image.
You pay: your bid amount per click.
Best for: driving traffic to a landing page when you want predictable per-click pricing.

CPM (Cost per 1,000 Impressions)

Pay per thousand views. You're charged based on how many times your ad is displayed, regardless of whether anyone clicks.

You provide: headline, body, destination URL, image strongly recommended.
You pay: your bid divided by 1,000 for each impression.
Best for: brand awareness, reach campaigns, supporting other marketing efforts.

How do I pick?

If you want… qualified opt-ins → Coreg
If you want… measurable conversions → CPA
If you want… traffic to your site → CPC
If you want… the most eyeballs → CPM

You can run multiple campaigns of different types at the same time - many advertisers do exactly that.

warning

Campaign type can't be changed after creation. If you need to switch, create a new campaign and archive the old one.

Creating a campaign

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