Creating a campaign

A step-by-step walk through the five-step new-campaign wizard.

Click + New campaign from anywhere in your dashboard. You'll move through five steps. You can go back and forward at any time - nothing is saved until the final step.

Step 1: Objective

Pick a goal. Each goal card maps to one of the four campaign types:

• Get leads → Coreg (yes/no opt-in)
• Drive conversions → CPA
• Drive traffic → CPC
• Build awareness → CPM

Step 2: Basics

The essential setup:

• Campaign name - internal label only. Visitors never see it.
• Flight start - the first day your campaign is eligible to serve.
• Flight end - last day to serve. Leave blank for ongoing campaigns; you can always pause manually.
• Daily budget - soft cap per day. Set to 0 for no daily cap.
• Total budget - lifetime spend cap. Leave blank for no total cap.
• Bid - what you'll pay per qualifying event (per lead / per action / per click / per 1,000 impressions, depending on type).

Step 3: Targeting

Choose who should see your campaign. See Targeting your audience for the full breakdown. The short version:

• Countries and US states - geographic scope
• Age range, gender, devices, languages

Step 4: Creative

The actual ad. Fields vary slightly by type:

For Coreg campaigns

• Opt-in question (required) - the yes/no question shown to the user.
• Ad copy (required) - one or two sentences supporting the offer.
• Destination URL - where to send a "Yes" responder.

For CPA / CPC / CPM campaigns

• Headline (required) - the main eyebrow line of your ad.
• Ad copy (required) - the body of the ad.
• Destination URL - where to send a click.
• Image (optional) - upload a JPEG, PNG, GIF, or WebP (up to 2 MB), or paste a URL to an image hosted elsewhere. Strongly recommended for display/banner-style placements. CPM campaigns work best with an image.

Step 5: Review & launch

Every field you entered is summarized here. Two options to finish:

• Save as draft - the campaign sits in Draft status. Won't serve until you enable it.
• Launch campaign - sets status to Active immediately, subject to your flight dates and budget.

After you save

You'll land on the campaign's detail page. From there you can:

• Pause or Enable with one click
• Archive if you're done with it
• Edit name, dates, budgets, and targeting (campaign type is locked)
• Duplicate the campaign as a fresh draft - see below
• Add more creatives to A/B test variants - see A/B testing creatives

Duplicating a campaign

Click Duplicate on a campaign's detail page to clone it. The copy lands as a draft with the same targeting, budgets, bid, flight dates, and active creatives - nothing serves until you launch it. Use Duplicate when you want to:

• Run the same offer in a new flight window without changing the live campaign's history.
• A/B test a budget or bid change without disturbing the original.
• Adapt a working campaign for a different audience (e.g. flip the country targeting from US to Canada) - clone, edit, launch.