Private campaigns
Restrict your offer to specific publishers - useful for exclusive deals, quality control, or testing with one partner before opening it up.
By default every campaign you launch is public - every publisher on the network can see it in their offers list and run it. That's the right setting for most campaigns. For some cases though, you want tighter control over who runs your offer. That's what private campaigns are for.
When to use a private campaign
- Exclusive deals. You negotiated a special rate or promo with one specific publisher and don't want anyone else to see it.
- Quality control. Your offer requires a particular kind of audience and you've vetted specific publishers. Locking it to those publishers prevents misalignment.
- Compliance. Some offers are only legally valid on certain types of sites - a private campaign keeps you out of regions or contexts where it shouldn't run.
- Testing. You want to validate creative + landing-page performance with one trusted publisher before scaling.
How to make a campaign private
- Open the campaign detail page (Campaigns → click your campaign's name).
- Find the Visibility & access section near the top.
- Click Make private.
- An approval list appears. Add publishers by their account ID (a number) or the email they signed up with.
Approving publishers
The approval form accepts either:
- Publisher account ID - a number like
17. Your publisher partner can find this on their Settings page under "Account ID". - Publisher email - the email they signed up with. Same field on their Settings page.
You don't need to ask them for their authentik or technical IDs - the account ID is the user-friendly identifier.
Revoking a publisher
Click the icon at the right of any row in the approved-publishers table. They'll stop seeing the offer immediately and any snippets they already pasted stop serving on the next request.
Going back to public
You can flip a private campaign back to public any time. Click Make public. The approval list stays where it is (in case you want to flip back to private later), but it's ignored while public.
What publishers see
Approved publishers see private campaigns in their Offers page alongside public ones. Nothing identifies the offer as "exclusive" - the price they're paid is the same as if it were public.
Unapproved publishers simply don't see the offer at all. They can't tell whether the campaign exists or not.