Billing & invoicing

How self-service billing works: charge thresholds, weekly billing, and what happens when a payment fails.

eFind Ads bills you automatically from a credit card on file. You will be charged when your unbilled spend hits a threshold OR every seven days since your last successful charge, whichever comes first. This is the same model used by Google Ads and Meta.

How it works

Add a card on file in the Billing page in your dashboard.
Run campaigns as normal. Spend accrues against your account in real time.
When your unbilled balance reaches $50, we charge your card for the balance.
If you have not hit the threshold for seven days, we charge your accrued balance anyway on day seven. Small accounts still get a monthly cadence.
Every successful charge appears in Charge history on your Billing page.

info

You do not need a card on file to set up campaigns, but you will need one before you can launch any campaign as active. Without a card on file, campaigns stay in draft.

What you see on the Billing page

Balance due - accrued spend since your last successful charge. This is what we will charge next.
Charge threshold - the dollar amount that triggers an automatic charge. Default $50.
This month - calendar-month-to-date spend across all your campaigns, regardless of when it was charged.
Daily budget - the sum of daily caps across your active campaigns. Useful for forecasting how fast you will hit the threshold.

When does spend get counted?

Spend is recorded the instant the qualifying event happens. For a CPC campaign, that is the click. For coreg, that is a "Yes" opt-in. For CPM, that is each impression. The Balance due number updates in near real-time.

If a payment fails

We retry automatically, with increasing delay:

Attempt 1 - at threshold or weekly cap.
Attempt 2 - 12 hours later.
Attempt 3 - 24 hours after attempt 2.
Attempt 4 - 48 hours after attempt 3.

If all four attempts fail, we pause every active campaign on your account and email you. Once you update your card on the Billing page, the next charge attempt happens on the following hourly tick and your campaigns can be re-activated.

Heads up: "Paused for non-payment" pauses everything at once. We do not pick and choose. If you have multiple campaigns running, all of them stop until billing is current.

Updating or removing a card

On the Billing page, each card on file has Make default and Remove actions. The default card is what we charge. Removing a card is a soft delete - past charges still reference it for your records, but it will not be charged again.

Credits and refunds

If a campaign serves outside the targeting you set, or there is a verifiable serving error, we will credit your account. Contact us with the campaign ID and date range and our team will investigate. Self-service refunds are not yet available.

Card processing

We use Authorize.Net for card processing. Card details are entered directly into Authorize.Net's tokenization fields in your browser and never touch our servers - we only ever see an opaque token that lets us charge the saved card. We do not store your card number or CVV.

Budget controls

The fastest way to keep spend predictable is the daily budget on each campaign. We will not serve impressions or clicks that push a campaign over its daily cap.

Watch out: if you leave the daily budget at $0, the platform reads that as "no cap" - not "zero spend." For new advertisers we strongly recommend setting an explicit daily cap on every campaign until you are comfortable with how it paces.