Last updated: July 16, 2026
This Privacy Policy explains how eFind LLC (“eFind”) handles Personal Information across our advertising platform and every other Service we offer. It describes what we collect, why we collect it, who we share it with, how long we keep it, and the choices and rights you have. We built this policy to be read, not just filed away, and we mean every word of it.
Advertising runs on data, and data deserves care. The purpose of this Privacy Policy is to set out, in plain language, the promises eFind makes about how we treat Personal Information. It is the primary, global privacy document for the entire Trust Framework. Every product decision we make about data is meant to be consistent with what you read here, and where a region gives you additional rights, we honor those rights through the notices that sit alongside this policy.
We wrote this policy for real people: business owners who run Campaigns, Publishers who host Advertisements, and Users who see those Advertisements as they go about their day. You should not need a law degree to understand what happens to information about you. If any part of this policy is unclear, our Office of Trust and Legal will explain it, and you can reach us using the contact details in the How to Contact Us section of this document.
This Privacy Policy applies to the Personal Information that eFind Processes when we operate the Services, including the eFind Ads advertising platform, our websites, our applications, our APIs, and future products such as Search, Shopping, Commerce, analytics, payment, and AI-powered offerings. It applies whether you interact with us through a browser, a mobile application, a connected Device, a voice assistant, or a programmatic interface.
This policy does not govern the privacy practices of Advertisers, Publishers, or other third parties who operate their own websites, applications, and services. When you click an Advertisement and land on an Advertiser's Landing Page, or when you visit a Publisher Property, the operator of that destination handles your information under its own privacy policy, not this one. We encourage you to read the privacy notices of the businesses you interact with, because we do not control what they do once you leave our Services.
Where eFind acts as a Processor and handles Personal Information on behalf of a customer, the terms of the Data Processing Addendum and the customer's own privacy policy govern that Processing. The distinction between our role as Controller and our role as Processor is explained in the section on Controller and Processor roles below.
This Privacy Policy applies to everyone whose Personal Information eFind Processes as a Controller, including:
If you are located in a region with specific privacy laws, such as California or the European Economic Area, additional rights and disclosures apply to you. Those are described in the region-specific notices referenced throughout this policy.
Capitalized terms used in this document, such as Advertiser, Publisher, User, Campaign, Personal Information, Sensitive Personal Information, Controller, Processor, Cookie, and Processing, have the meanings given in the Master Definitions. Where this document uses a term with a nuance that is specific to privacy, we explain that nuance inline. Otherwise, the Master Definitions control.
We collect Personal Information in three broad ways: information you or your organization provide to us, information we collect automatically when you use the Services, and information we receive from third parties. The exact information we collect depends on who you are and how you interact with us. We do not collect information simply because we can; we collect it to run the Services, keep them safe, and improve them.
When an Advertiser or Publisher registers for and uses the Services, we collect the information needed to open and operate an Account and to deliver the Services responsibly. This typically includes:
Users generally do not create Accounts with eFind. Even so, you may provide Personal Information to us directly, for example when you submit a form we host, respond to an Advertisement that collects lead information, exercise a privacy right, contact our support team, or otherwise choose to communicate with us. In those cases we collect the information you give us, such as your name, email address, and the contents of your message.
When you use the Services, or when an Advertisement is delivered to a Device you are using, we automatically collect certain technical and usage information. This is a normal part of operating any modern online service and of delivering and measuring advertising. It typically includes:
We describe the specific technologies we use, and the controls you have over them, in the Cookie Policy. Many of the choices you have about automatically collected data, including advertising and analytics Cookies, are made through the mechanisms described there.
We also receive Personal Information about Users, Advertisers, and Publishers from other sources, and we combine it with information we already hold. These sources include:
We use Personal Information only for purposes that are consistent with this policy and permitted by Applicable Law. Where the law requires a legal basis for Processing, we rely on the bases described in the GDPR Privacy Notice. The purposes below explain, in plain terms, why we handle your information.
We use Personal Information to create and maintain Accounts, authenticate Authorized Users, deliver the features you request, process Billing and Payments, remit Revenue Share, provide customer support, and otherwise run the Services reliably. Without this Processing, we could not open an Account, run a Campaign, or pay a Publisher.
A core function of eFind is delivering Advertisements and reporting on how they perform. We use Personal Information to select and serve Advertisements, to run the auctions that determine which Advertisement appears in a given Placement, to record Impressions, Clicks, and Conversions, to attribute Conversions through Conversion Tracking, to build and apply audiences that Advertisers choose, and to give Advertisers and Publishers accurate performance reporting. Much of this Processing relies on Cookies and similar technologies, and you can manage many of these uses through the choices described in the Cookie Policy.
We use Personal Information to protect the Services, our customers, and Users. This includes detecting and preventing Fraud and Invalid Traffic, enforcing our Policies, screening for prohibited or sanctioned activity, investigating suspected abuse, securing our systems and networks, and maintaining the reliability and integrity of the auction and measurement systems that advertising depends on. Our security practices are described in the Security Policy.
We use Personal Information, and Aggregated Data derived from it, to understand how the Services are used, to fix problems, to test and develop new features, and to improve performance and relevance. Wherever we can achieve a purpose with Aggregated Data or de-identified data, we prefer to do so, because information that cannot be linked to an individual carries less risk.
We use contact information to send you messages about the Services, including account notices, security alerts, Billing statements, policy updates, and responses to your requests. Where the law permits, we may also send marketing communications about features and offerings we think may interest you. You can Opt-Out of marketing communications at any time using the unsubscribe link in the message or by contacting us, without affecting the service messages we need to send to operate your Account.
We use Personal Information to comply with Applicable Law, respond to lawful requests from public authorities, meet our tax and record-keeping obligations, establish, exercise, or defend legal claims, and protect the rights, property, safety, and security of eFind, our customers, Users, and the public.
We do not sell your Personal Information for money. Some privacy laws, including the CCPA and CPRA, define terms like “sale” and “sharing” broadly enough to capture certain advertising activity even when no money changes hands. Where those definitions apply, we honor the rights they give you, as explained in the California Privacy Notice.
We share Personal Information only as described in this policy, and only with parties who are permitted to receive it. We do not share Personal Information for others to use for their own unrelated purposes except with your Consent or where the law requires it. The categories of recipients are as follows.
Advertising is a two-sided activity, and some information necessarily flows between the parties who make it work. We share performance and measurement information with Advertisers, such as reporting on Impressions, Clicks, Conversions, and audience reach, and with Publishers, such as reporting on the Advertisements delivered on their Properties and the resulting Revenue Share. We provide this information in a form that supports advertising and measurement while limiting the exposure of individual Users, and we require Advertisers and Publishers to handle it in line with their own privacy obligations.
We rely on trusted service providers and Sub-processors to help us operate the Services. These include cloud hosting and infrastructure providers, payment processors, Business Verification and fraud-prevention vendors, measurement and analytics partners, communication and support tools, and security services. We share Personal Information with these providers only to the extent they need it to perform services for us, and we require them by contract to protect the information, to use it only for the purposes we specify, and to apply appropriate security and confidentiality safeguards. Where we act as a Processor, our engagement of Sub-processors is governed by the Data Processing Addendum.
If eFind is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, Personal Information may be transferred as part of that transaction. We will require the recipient to honor the commitments in this Privacy Policy, and we will notify affected individuals if a transaction results in a material change to how their Personal Information is Processed, to the extent the law requires.
We may disclose Personal Information when we believe in good faith that disclosure is reasonably necessary to comply with Applicable Law, a valid legal process, or an enforceable governmental request; to enforce our Agreements and Policies; to detect, prevent, or address Fraud, security, or technical issues; or to protect the rights, property, or safety of eFind, our customers, Users, or the public. Where we are legally permitted to do so, we review such requests carefully, seek to narrow overbroad demands, and object to requests we consider unlawful.
Beyond the disclosures described above, we share Personal Information with other parties only with your Consent or at your direction. You may withdraw a Consent you have given at any time, and doing so does not affect the lawfulness of Processing that took place before you withdrew it.
| Category of recipient | Why we share |
|---|---|
| Advertisers and Publishers | Delivering Advertisements, measuring performance, and calculating Revenue Share |
| Third-Party Providers and Sub-processors | Hosting, Payments, verification, fraud prevention, measurement, support, and security |
| Parties to a Business Transfer | Completing a merger, acquisition, financing, or sale of assets |
| Public authorities and legal parties | Complying with law, responding to legal process, and protecting rights and safety |
eFind and our partners use Cookies, pixels, tags, software development kits, local storage, and similar technologies to operate the Services, remember your preferences, measure performance, detect Fraud, and deliver and measure advertising. Some of these technologies are necessary to make the Services work, while others are optional and depend on your choices.
The Cookie Policy is the authoritative source for what these technologies do, how we categorize them, and how you can control them. It describes how you can accept or reject non-essential Cookies, adjust your browser and Device settings, and use the opt-out mechanisms available for advertising. Because Cookies play such a central role in advertising, we recommend reviewing that policy alongside this one.
Where Applicable Law requires your Consent before we Process your Personal Information, we ask for it in a clear way and record it. This is most common for non-essential Cookies, for certain advertising activities, and for the Processing of Sensitive Personal Information. When we rely on Consent, we make the request specific and understandable, we do not bundle unrelated purposes together, and we give you a straightforward way to say no. You can withdraw Consent at any time, and we will act on your withdrawal promptly, although some Processing that does not depend on Consent, such as Processing necessary to provide a Service you have requested or to comply with the law, may continue.
You have meaningful control over your Personal Information. Depending on where you live and the role you play, you may have the following rights, and we honor them to the extent Applicable Law provides:
Some of these rights are not absolute. We may need to verify your identity before acting on a request, and we may decline or limit a request where the law allows, for example when fulfilling it would infringe another person's rights, undermine security or fraud prevention, or conflict with a legal obligation. If we cannot fully honor a request, we will explain why.
You can exercise your rights by contacting us using the details in the section below. If you are an Advertiser or Publisher, you can also manage much of your Personal Information directly through your Account settings. If your Personal Information is Processed by eFind on behalf of a customer, meaning we act as a Processor, we will direct your request to that customer, who is the Controller responsible for responding, and we will support them as required by the Data Processing Addendum.
Region-specific rights are described in the notices that accompany this policy. If you are a California resident, please read the California Privacy Notice, which explains your rights under the CCPA and CPRA and how to submit a verifiable request. If you are in the European Economic Area, the United Kingdom, or another region covered by the GDPR, please read the GDPR Privacy Notice, which explains your rights, our legal bases for Processing, and how to contact a supervisory authority.
If you have a question about this Privacy Policy, want to exercise a right, or wish to raise a concern, our Office of Trust and Legal is here to help. You can reach us at:
We aim to respond to privacy requests within the time frames the law requires. If you are not satisfied with our response, you may have the right to escalate your concern to a data-protection or consumer-protection authority in your region, and the region-specific notices explain how.
We keep Personal Information only for as long as we need it for the purposes described in this policy, and then we delete it or de-identify it. How long we keep information depends on the type of information and why we hold it. Account, Billing, and transaction records are kept for the life of the Account and for a period afterward to meet tax, accounting, audit, and legal obligations. Advertising, measurement, and log data are kept for the period we need to deliver and report on Campaigns, detect Fraud and Invalid Traffic, and improve the Services, after which we aggregate, de-identify, or delete it.
When we no longer have a legitimate need to hold Personal Information, we securely delete it or transform it into Aggregated Data that cannot reasonably be linked to an individual. Where deletion is not immediately possible, for example because information is held in secure backups, we isolate it and protect it until deletion is possible.
We take the security of Personal Information seriously and apply administrative, technical, and physical safeguards designed to protect it against unauthorized access, disclosure, alteration, and destruction. These measures include encryption in transit, access controls, monitoring, and regular review of our practices. No system is perfectly secure, and we cannot guarantee absolute security, but we work continuously to reduce risk. Our approach is described in detail in the Security Policy.
eFind operates from the United States and works with providers in a number of countries. As a result, your Personal Information may be transferred to, stored in, and Processed in countries other than the one in which you live, including the United States, where data-protection laws may differ from those in your region. Whenever we make an International Transfer that requires a lawful transfer mechanism, we put an appropriate safeguard in place.
For transfers from the European Economic Area, the United Kingdom, or Switzerland to a country without an adequacy determination, we rely on the Standard Contractual Clauses or another mechanism recognized under Applicable Law, together with supplementary measures where needed. The GDPR Privacy Notice and the Data Processing Addendum describe these transfer mechanisms in more detail. You can ask us for information about the safeguards we use by contacting us.
We aim to avoid collecting Sensitive Personal Information, and we design the Services so that it is not required to advertise. We do not use Sensitive Personal Information to build advertising audiences or to target Advertisements, and we prohibit Advertisers and Publishers from providing us with, or asking us to use, Sensitive Personal Information for advertising in ways that would violate Applicable Law or our Policies. Where we do Process Sensitive Personal Information, for example government identifiers submitted during Business Verification or financial account details used for Payment, we limit that Processing to the specific purpose for which it was provided, apply heightened safeguards, and obtain Consent where the law requires it.
The Services are intended for businesses and adults, and they are not directed to children. We do not knowingly collect Personal Information from children under the age of 13, or under the higher age of digital consent that applies in some regions, which can be as high as 16. We do not knowingly deliver targeted Advertisements to children based on their Personal Information. If we learn that we have collected Personal Information from a child in a manner that is not permitted, we will delete it as soon as reasonably possible. If you believe a child has provided us with Personal Information, please contact us so we can address it.
The privacy law that applies to a given activity often depends on whether eFind is acting as a Controller or as a Processor. Understanding which role we play helps you know who is responsible for your Personal Information.
If you are unsure which role applies to a particular activity, contact us and we will explain, and where appropriate we will direct your request to the responsible Controller.
eFind uses artificial intelligence and machine learning to help create, optimize, target, price, and measure advertising, and we expect our use of these technologies to grow across future products. We are committed to using data responsibly in these systems. That means we train and operate our models on data we are permitted to use, we prefer Aggregated Data and de-identified data wherever a purpose can be achieved without identifying individuals, and we apply the same purpose limits, retention limits, and safeguards to AI Processing that we apply elsewhere in this policy.
We do not use Sensitive Personal Information to power AI-Assisted Advertising in ways that Applicable Law or our Policies prohibit, and we build controls to reduce the risk of unfair or harmful outcomes. Where Applicable Law gives you rights in connection with automated decision-making, we honor them. Our broader commitments about artificial intelligence, including transparency and the labeling of AI Content, are set out in the AI Content Policy. As our AI offerings evolve, we will update this policy and provide additional notice where the law requires it.
Some regions grant privacy rights that go beyond the global commitments in this policy. To keep this document readable while still giving you complete information, we describe those region-specific rights in dedicated notices:
Where a region-specific notice grants you a right or protection that goes beyond this policy, that notice governs for residents of that region.
We may update this Privacy Policy from time to time to reflect changes in our Services, our practices, or Applicable Law. When we do, we will post the updated policy on ads.efind.com. If a change is material, for example a change that meaningfully expands how we use Personal Information, we will provide more prominent notice, such as an email to Account holders or a notice within the Services, and, where the law requires it, we will obtain your Consent before the change takes effect.
We encourage you to review this policy periodically so that you stay informed about how we protect your Personal Information. Your continued use of the Services after an update takes effect means that the updated policy applies to you, to the extent permitted by Applicable Law.
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