Reading reports
Where to find each metric - and which ones matter most for choosing offers.
Your performance data lives in three places.
Overview
Your home page. Four earnings KPI tiles, a trend chart, and your top 5 earning offers. Use the date-range picker at the top to scope everything.
Reports
The full pivot view. Group by:
- Offer - one row per advertiser campaign you're running
- Day - one row per day in the range
- Site - one row per registered site
- Type - one row per pricing model (coreg, CPA, CPC, CPM)
Click Export CSV to download the current view for a spreadsheet.
Earnings
Bigger-picture view of your account. This-month / last-month / year-to-date totals, plus a 12-month earnings history.
The metrics glossary
Views
How many times your snippet rendered an ad. One render = one view, no matter what the visitor did afterward.
Clicks
How many times a visitor clicked an ad you served and went to the advertiser's site.
CTR (Click-Through Rate)
Clicks divided by views, as a percentage. CTR = Clicks ÷ Views × 100. Higher CTR usually means the offer is well-matched to your audience or it's in a good placement.
Conversions
Qualifying actions. For coreg this is a "Yes" opt-in. For CPA it's a conversion event the advertiser fired back to us.
Earnings
Your share of what advertisers paid. The 70/30 split is already applied - this is the actual money owed to you.
eCPM (effective CPM)
Earnings ÷ Views × 1,000. Your effective revenue per thousand views, no matter what type of campaigns you're running. This is the single best apples-to-apples metric for comparing offer performance.
eCPC (effective CPC)
Earnings ÷ Clicks. Your effective revenue per click. Useful for offers where clicks are the primary success metric.
What's a good number?
eCPM varies wildly by vertical and audience. $1 eCPM is a reasonable baseline for general traffic; finance or insurance audiences can earn $5-$20+.
CTR for display is usually 0.5-2%. Coreg "Yes" rates often run 15-40% - yes/no widgets are much more engaging than banner ads.
What should I optimize for?
- Pick offers with strong eCPM. Sort Reports by Earnings (descending), look at the top performers, and weight your placements toward those.
- Watch CTR by offer. If an offer has thousands of views but very few clicks, it's not resonating - swap it out.
- Compare by site. If you operate multiple sites, group Reports by Site. The same offer can earn 5× more on one site than another based on audience match.
- Try different placements. The same snippet above the fold vs. below the fold can swing CTR by 3-5×. If you have an analytics tool, A/B test placement.
When does data update?
Views, clicks, and conversions are recorded the moment they happen and show up in your reports within a minute or two. Earnings update on the same cadence - no end-of-day delay.