How it works
The five-second tour: where your traffic, our offers, and your earnings meet.
eFind Ads is a two-sided marketplace:
- Advertisers create campaigns and set bids.
- Publishers (you) show those campaigns on their sites and earn a share of the bid.
The bridge between them is the embed snippet you paste on your site.
The lifecycle of one impression
- A visitor lands on a page on your site that contains your snippet.
- The snippet fetches an ad from our server, using your site key and the offer ID baked into the snippet.
- We return the ad's headline, body, image, and a tracking URL.
- The snippet renders the ad in place on your page.
- We record one view against your account and one impression against the advertiser.
- If the visitor clicks, we record a click on both sides and bounce them to the advertiser's landing page.
- For coregistration offers, the visitor clicks Yes or No on an opt-in question - a Yes counts as a conversion.
How you earn
Your revenue share is 70% of what the advertiser pays on each qualifying event. Different campaign types pay on different events:
| Campaign type | You earn when… | Example |
|---|---|---|
| Coreg | Visitor clicks "Yes" | $1.00 bid → you earn $0.70 per Yes |
| CPA | Advertiser records a conversion | $5.00 bid → you earn $3.50 per conversion |
| CPC | Visitor clicks the ad | $0.50 bid → you earn $0.35 per click |
| CPM | Ad is displayed (per view) | $3.00 CPM → you earn $2.10 per 1,000 views |
The 70% split is automatic. You don't need to do anything to claim it - your earnings show up in real time on the Overview and Reports pages.
What's the difference between a view, click, and conversion?
- View - your snippet rendered an ad to a visitor. This is what advertisers call an "impression."
- Click - the visitor clicked the ad and went to the advertiser's site.
- Conversion - the visitor did the thing the advertiser was paying for: signed up, purchased, or opted in.
Why doesn't every campaign type pay for views?
Different advertisers care about different outcomes. A CPM advertiser is paying for awareness (so views are billable). A CPC advertiser is paying for traffic (so clicks are billable). A CPA or coreg advertiser is paying for outcomes (so only conversions count).
You still see views and clicks in your reports for every campaign type, even when they're not billable - they're useful for measuring how well your placement is performing.
How do I choose good offers to run?
Match the audience. A finance-focused blog will earn more from a credit-card offer than a beauty-product offer.
Try a few, then look at eCPM. Effective CPM (earnings per 1,000 views) is the apples-to-apples comparison metric across offer types. Drop offers that underperform; double down on the ones that earn well.
Coreg pays best per event but requires the right placement. Save coreg for post-signup, thank-you, or quiz-result pages - places where users already expect to be asked something.
Next
Adding a site