These Publisher Policies define what content may carry eFind Advertisements, how those Advertisements must be placed and implemented, and the traffic and conduct standards that keep the Publisher Network safe and valuable for everyone. They protect Users from bad experiences, protect Advertisers from wasted spend, and protect the Publishers who follow them from those who do not.
The Publisher Network works only when three groups trust it at the same time. Users must trust that the pages they read are honest and that the Advertisements on them are not traps. Advertisers must trust that the money they spend reaches real people on legitimate properties, not bots or misleading pages. Publishers must trust that eFind holds every participant to the same standard, so that the value they earn is not diluted by others who cut corners. These Publisher Policies exist to hold that trust together. They tell you, as a Publisher, exactly what you may and may not do when you host eFind Advertisements, so that the entire Network stays clean, safe, and worth participating in.
These policies are not a suggestion or a set of best practices that you may weigh against your own preferences. They are binding rules. When you enroll a Publisher Property in the Publisher Network and display eFind Advertisements on it, you agree to follow every rule below, on every Publisher Property you operate, for as long as you participate. We would rather explain a rule clearly once than surprise you with enforcement later, so we have written these policies to be read and understood, not filed away.
These policies apply to every Publisher Property you enroll in the Publisher Network and to every page, screen, feed, or surface within those properties on which eFind Advertisements may appear. They apply to the content you publish, the way you arrange your pages, the code you use to request and display Advertisements, the traffic you send to those pages, and the disclosures you show to Users. They apply whether your property is a website, a mobile application, an email newsletter, a connected-device experience, a voice surface, or any other digital property that we approve for the Network.
These policies work alongside the Publisher Agreement, which is the contract that governs your participation, and alongside every other document in the Trust Framework. Where the Publisher Agreement and these policies both apply, both are binding. If a genuine conflict arises between them, the Publisher Agreement controls on matters of contract, payment, and liability, while these policies control on matters of content, placement, traffic, and conduct. Nothing here reduces any obligation you have under Applicable Law; where the law is stricter than a rule below, the law governs.
These policies apply to you if you are a Publisher: a person or organization that makes advertising space on its Publisher Properties available through the Publisher Network to display Advertisements delivered by eFind. They apply equally to any Authorized User who acts on your behalf, to any agency, network partner, or contractor that manages a Publisher Property for you, and to anyone to whom you delegate control of your Account or your ad implementation. You are responsible for the conduct of every one of them. If someone acts on your Publisher Property with your permission, or with access you granted, their compliance is your responsibility.
If you place eFind Advertisements on properties you do not own or control, you are still responsible for ensuring those properties meet every rule here. You may not use these policies as a shield by pointing to a third party. When you request Advertisements from eFind, you represent that the property receiving them complies.
Capitalized terms used in this document, such as Advertisement, Ad Unit, Publisher, Publisher Property, Publisher Content, Publisher Network, Placement, Invalid Traffic, Brand Safety, and Personal Information, have the meanings given in the Master Definitions. A few terms that are specific to this document are defined where they first appear. In particular, “ad density” means the proportion of a page or screen that is occupied by Advertisements relative to Publisher Content, and “above the fold” means the part of a page or screen that a User can see without scrolling on a typical Device.
Advertisers choose the Publisher Network partly because they trust the company they keep in it. Every Publisher Property is judged not only on its own, but on how it reflects on the Network as a whole. For that reason, we hold the content of your property to a clear standard, whether or not a given page is currently showing an Advertisement. A property that hosts prohibited content in one section cannot claim that the Advertisements only appear in a different section; the standard applies across the property.
The categories below describe content that may not carry eFind Advertisements. These categories are written to be understood in spirit, not gamed on a technicality. If content is designed to fall just outside the literal words of a rule while clearly violating its purpose, we treat it as a violation. Where a category also appears in the Advertising Policies or the Acceptable Use Policy, those documents inform how we read it here.
A Publisher Property may not carry eFind Advertisements on any page that contains, promotes, facilitates, or links to content that is illegal under Applicable Law. This includes content that depicts or promotes the sexual abuse or exploitation of minors, human trafficking, the sale of illegal drugs or drug paraphernalia, the sale of endangered species or their parts, the sale of stolen goods, unlicensed gambling, the sale of weapons or explosives that require a license the property does not hold, and any other activity that a competent authority has made unlawful. It also includes content that instructs Users how to commit serious crimes or evade law enforcement. We do not wait for a conviction to act on this category; credible evidence that a property is trafficking in illegal content is enough for us to stop serving it.
A Publisher Property may not carry eFind Advertisements on pages that contain dangerous or derogatory content. Dangerous content includes material that promotes, sells, or gives instructions for weapons intended to cause serious harm, that promotes self-harm, suicide, or eating disorders, that endangers health by promoting dangerous or fraudulent remedies, or that provides instructions for building explosives, synthesizing dangerous substances, or committing acts of violence. Derogatory content includes material that incites hatred against, harasses, intimidates, or demeans an individual or group on the basis of race, ethnicity, national origin, religion, disability, age, veteran status, sexual orientation, gender, gender identity, or another characteristic associated with systemic discrimination or marginalization. Content that exploits a tragedy for shock value, or that celebrates the suffering of others, falls here as well.
A Publisher Property may not carry eFind Advertisements on pages that contain sexually explicit content, including pornography, depictions of sexual acts intended primarily to cause arousal, and content that offers or solicits sexual services. This category also covers content that sexualizes minors in any way, which we treat with zero tolerance and report to the appropriate authorities as required by law. Non-explicit content that discusses sexuality, health, relationships, or the arts in an educational, clinical, or journalistic context is generally acceptable, but we may still restrict or limit Advertisements on such pages to protect Advertisers who do not wish to appear alongside adult themes.
A Publisher Property may not carry eFind Advertisements on pages that infringe the Intellectual Property Rights of others. This includes pages that host, stream, or distribute copyrighted works without authorization; pages whose main purpose is to enable the download of pirated software, films, music, games, or books; pages that sell or promote counterfeit goods; and pages that use another party's Trademarks in a way that deceives Users about the source or sponsorship of goods or services. If you receive a valid notice that content on your property infringes, you must act on it promptly, and you must not restore infringing content that has been removed. Repeated or willful infringement is handled under our DMCA Policy.
Beyond the categories above, a Publisher Property may not carry eFind Advertisements on pages that fall into the following areas:
These categories describe the floor, not the ceiling. eFind may decline to serve Advertisements to any Publisher Property, or to any page or section of one, for reasons of quality, context, or Advertiser demand, even where no specific prohibition above is triggered. Participation in the Publisher Network is a privilege extended to properties that keep the Network trustworthy.
How you place Advertisements matters as much as where you place them. A well-placed Advertisement is clearly an Advertisement, sits in a space designed for it, and never tricks a User into an interaction they did not intend. A poorly placed Advertisement steals clicks, frustrates Users, and destroys the value Advertisers pay for. The rules in this Part exist so that every interaction with an Advertisement on your property is one the User meant to have.
You may not place, style, or label Advertisements in a way that deceives Users about what they are. An Advertisement must be recognizable as an Advertisement. You may not arrange Ad Units so that Users mistake them for editorial content, navigation, system messages, download buttons, media controls, or any other part of your property that a User would expect to be free of advertising. You may not add words, arrows, images, or animations that encourage or direct Users to click Advertisements, and you may not describe Advertisements as anything other than what they are. Language that pushes Users toward Advertisements, such as instructions to click, is prohibited whether it is placed by you or generated automatically.
You may not construct your pages so that clicks on Advertisements happen by accident or by force. This includes placing Ad Units directly beneath or beside interactive elements that Users tap frequently, placing them where a User is likely to click while trying to do something else, and placing them so close to content that a mis-tap lands on the Advertisement. It also includes any design that requires a User to interact with an Advertisement to proceed, to close it before they can read your content, or to click it to dismiss an overlay. Advertisements must be optional. A User must always be able to reach and use your Publisher Content without touching an Advertisement.
Every page that displays eFind Advertisements must offer meaningful Publisher Content of its own. Advertisements support content; they do not replace it. Pages that consist mainly of Advertisements, pages that exist only to host Advertisements, pages under construction, error pages, and pages with only a few words of thin or duplicated text are not eligible. A page must give a User a real reason to be there that is independent of the Advertisements on it. If a page loads no substantive content, it must load no Advertisements.
Users must be able to tell at a glance where your content ends and an Advertisement begins. Maintain clear visual separation between Ad Units and surrounding Publisher Content through spacing, borders, backgrounds, or labeling as appropriate to the format. Do not blend an Advertisement into an article so that it reads as part of the article. Where a format calls for it, label sponsored or advertising space plainly. The goal is simple: a reasonable User should never be confused about which words and images are yours and which are paid for by an Advertiser.
An Advertisement should never crowd out the content it accompanies. You must keep ad density reasonable so that Publisher Content remains the primary focus of every page. Do not fill the visible area of a page with Advertisements to the point that a User must scroll past a wall of ads to reach content, and do not stack Ad Units so densely that the page reads as an advertising catalog. As a general standard, Advertisements must not dominate the above-the-fold area at the expense of content, and the total space given to Advertisements on a page must not exceed the space given to genuine Publisher Content. eFind may set format-specific density limits in the Documentation, and where it does, those limits apply.
Advertisements must not break, block, or hijack the normal use of your property. You may not place Advertisements that cover navigation, overlap content the User is trying to read, or reposition themselves to sit under a User's finger or cursor. You may not use Advertisements that trigger unexpected redirects, that open new windows or tabs the User did not request, that initiate downloads, or that take over the browser with pop-ups, pop-unders, or dialogs the User cannot easily dismiss. Advertisements must not automatically play sound without a User action where that would surprise or disturb the User. In short, your property must work the way a User expects, and Advertisements must live within that experience rather than fighting it.
These placement rules are written to cover formats we support today and formats we may support in the future, including in-app, in-feed, in-stream video, native, connected-device, and voice Placements. When we introduce a new format, we publish format-specific implementation guidance in the Documentation, and that guidance carries the same weight as the rules in this Part.
The value you earn depends on the value of the traffic you send to the pages that carry Advertisements. Advertisers pay for the attention of real people who might genuinely be interested in what they offer. Traffic that does not represent real, willing human attention is worthless to Advertisers and harmful to the Network, and we treat sending it as a serious violation.
All traffic to pages that display eFind Advertisements must come from real Users who arrive because they are genuinely interested in your Publisher Content. You are responsible for understanding where your traffic comes from and for ensuring it meets this standard. If you cannot explain how a source of traffic arrives at your property and why it is genuine, you should not rely on that source for pages that carry Advertisements.
You may not send traffic to Advertisement-bearing pages from any of the following:
Where you purchase or contract for traffic, you must ensure the arrangement complies with these policies, and you remain fully responsible for the traffic delivered. Ignorance of a paid source's methods is not a defense.
Invalid Traffic is Clicks, Impressions, Conversions, or other interactions that do not come from genuine User interest, including activity generated by automated tools, bots, incentivized or deceptive means, repeated manual actions, or other methods that artificially inflate metrics. You must not generate Invalid Traffic, and you must not allow, encourage, or fail to prevent others from generating it against Advertisements on your property.
This means, among other things, that you may not click your own Advertisements, ask or encourage others to click them, use any automated means to generate Clicks or Impressions, place Advertisements on pages that load Advertisements without a genuine User present, or take any step that inflates Impressions, Clicks, or Conversions beyond what real User interest produces. It also means you must not misrepresent your inventory, your traffic, or the nature of your property in order to attract Advertiser spend under false pretenses. Misrepresentation of identity, inventory, or performance is Fraud, and Fraud is grounds for immediate and permanent removal from the Publisher Network and for withholding of payments tied to the affected activity.
eFind operates systems that detect and filter Invalid Traffic, and we may withhold, adjust, or reverse earnings associated with traffic those systems flag. The complete rules, examples, detection approach, and adjustment process are set out in the Invalid Traffic Policy, which is incorporated into these Publisher Policies and which you must read and follow. Where the Invalid Traffic Policy and these policies both speak to traffic, both apply; the Invalid Traffic Policy governs the detail of detection, measurement, and adjustment.
Deliberate generation of Invalid Traffic and other Fraud are among the most serious violations a Publisher can commit. They harm Advertisers directly and undermine trust in the entire Network. We investigate them aggressively, we hold or reverse the earnings they produce, and we remove the Publishers responsible for them.
Brand Safety is the set of practices and controls that keep Advertisements away from content, contexts, or placements that an Advertiser or eFind considers inappropriate, harmful, or damaging to reputation. Advertisers trust the Publisher Network to place their brands only alongside content that will not embarrass or endanger them. Your obligation is to make your property a place Advertisers are glad to appear.
To support Brand Safety, you must:
eFind may exclude any page, section, or property from some or all Advertiser demand for Brand Safety reasons, and Advertisers may set their own exclusions. You are not entitled to any particular level of demand, and reduced demand resulting from Brand Safety controls is not a breach by eFind.
When Advertisements are delivered on your property, Personal Information may be Processed, including through Cookies and similar technologies used to select Advertisements, measure their performance, and detect Invalid Traffic. You share responsibility for handling that Personal Information lawfully, and these obligations sit at the center of the trust the Network depends on.
You must maintain and prominently display a clear, accurate, and up-to-date privacy notice on each Publisher Property. That notice must tell Users, in plain terms, that third parties, including eFind, may collect and use information on your property to deliver and measure Advertisements, and it must explain how Users can learn more and exercise their choices. Your disclosures must be truthful and must match what actually happens on your property. You may not make privacy representations to your Users that are inconsistent with how Advertisements are served through eFind.
Where Applicable Law requires Consent before Cookies or similar technologies are placed or read on a User's Device, or before Personal Information is Processed for advertising, you are responsible for obtaining that Consent from Users on your property before eFind Advertisements are served, and for passing lawful signals about that Consent to eFind where our integration provides for it. This includes obligations under the laws of the EEA, the United Kingdom, and other regions that require Consent, as well as Opt-Out obligations under the CCPA, the CPRA, and comparable United States state laws. If a User has not given required Consent, you must configure your implementation so that Advertisements requiring that Consent are not served to that User. Sending eFind a Consent signal that does not reflect a User's actual choice is a serious violation.
You must not request or serve eFind Advertisements on properties or pages that are directed to children in a way that would violate child-privacy law, and you must not knowingly send eFind the Personal Information of a child. You must handle Sensitive Personal Information with the special care that Applicable Law requires, and you must not create Placements that would cause Advertisements to be targeted using categories that the law protects.
The way eFind Processes Personal Information in connection with the Services, the roles the parties play, and the choices available to Users are described in the Privacy Policy and, for Cookies and similar technologies specifically, in the Cookie Policy. Where eFind Processes Personal Information on your behalf, the Data Processing Addendum governs that Processing. You must read these documents and align your property with them.
Publishers increasingly use artificial intelligence to help produce, translate, summarize, or personalize content. Used responsibly, these tools can help you serve Users well. Used carelessly, they can flood a property with low-value, misleading, or mass-produced pages that harm Users and degrade the Network.
If your Publisher Content is generated, materially modified, or personalized by artificial intelligence or machine-learning systems, that content is AI Content, and it must meet every standard in these policies just as human-authored content does. AI Content on your property must offer genuine value to Users, must be accurate, must not be produced primarily to attract Advertisements without serving a real purpose, and must not deceive Users about its nature where the law or these policies require disclosure. You remain fully responsible for AI Content on your property, including for its accuracy, its legality, and its compliance with the Content Standards in Part 1. The specific requirements, disclosure expectations, and prohibitions that apply to AI Content are set out in the AI Content Policy, which applies to your property in full.
Advertisers, Users, and eFind must be able to know who stands behind a Publisher Property. You must identify yourself accurately during enrollment and Business Verification, provide truthful information about the properties you enroll, and keep that information current. You must own or control every Publisher Property you enroll, and you must be able to demonstrate that ownership or control if we ask.
On each Publisher Property, you must make it reasonably possible for a User to learn who operates the property and how to contact you, and you must provide any operator or business identification that Applicable Law requires for the type of property and audience you serve. Where you feature sponsored content, affiliate relationships, or other paid arrangements alongside eFind Advertisements, you must disclose those relationships as the law and honest dealing require, so that a User is not misled about why content appears. You must not operate under a false identity, hide material information about your property, or use one Account to circumvent an enforcement action taken against another.
eFind provides the code, tags, and technical integrations that request and display Advertisements on your property. You must implement that code as documented and only in the ways we permit. You may not modify, obscure, filter, reorder, intercept, redirect, or otherwise alter the Advertisements, the code, or the behavior of the integration, except through the configuration options we expressly provide. You may not use the code on properties you have not enrolled, cache or store Advertisements other than as the integration allows, or reproduce, retransmit, or resell Advertisements outside the approved Placement. You may not build tools or workflows whose purpose is to strip, replace, or manipulate the content delivered through the code. If we change the required implementation, you must adopt the change within the time we specify.
The eFind name, logos, and other brand features are valuable and protected. You may use them only as expressly permitted, only to identify your participation in the Publisher Network in a truthful way, and only in accordance with any brand guidelines we publish and the Trademark Policy. You may not use eFind brand features in a way that suggests eFind endorses, sponsors, or is responsible for your Publisher Content, that implies a partnership beyond your actual participation, or that could confuse Users about the source of content. You may not incorporate eFind brand features into your own name, logos, or domain names, and you must stop using them if we ask or if your participation ends.
eFind provides reporting so that you can understand the performance and earnings of the Advertisements on your property. You must not misrepresent that data to Advertisers, partners, or Users, and you must not attempt to reverse-engineer, scrape, or reconstruct eFind's systems, auctions, or Advertiser information from the reporting we provide. You must cooperate with reasonable requests for information that help us verify compliance, investigate traffic, or respond to an Advertiser or regulator, including requests to explain a traffic source, demonstrate ownership of a property, or provide records related to your participation. Transparency runs both ways: we aim to explain our decisions to you, and we expect candor from you in return.
We enforce these policies to protect the Network, and we try to do so in a way that is proportionate, consistent, and understandable. The action we take depends on the nature of the violation, its severity, whether it appears deliberate, whether it has happened before, and the risk it poses to Users, Advertisers, or the integrity of the Network. Minor, good-faith mistakes are usually met with a warning and a chance to fix them. Serious, repeated, or deliberate violations, and anything involving Fraud or Invalid Traffic, are met with stronger action, up to and including permanent removal.
Depending on the circumstances, eFind may take one or more of the following actions:
| Action | What It Means | When We Use It |
|---|---|---|
| Warning | A notice describing the violation and asking you to correct it within a stated time. | For first or minor violations that appear to be honest mistakes and carry limited risk. |
| Ad limiting | Reducing the number or type of Advertisements served to a property, page, or Account. | While we investigate a concern, or where a property meets some but not all of our standards. |
| Placement or property removal | Stopping Advertisements on a specific Placement, page, section, or Publisher Property. | Where a defined part of your property violates these policies but the rest may continue. |
| Payment hold | Withholding earnings pending an investigation or verification. | Where we have a reasonable basis to suspect Invalid Traffic, Fraud, or a material violation affecting earnings. |
| Earnings adjustment or reversal | Reducing, adjusting, or reversing earnings tied to violating activity, including Invalid Traffic. | Where earnings were generated in violation of these policies or the Invalid Traffic Policy. |
| Suspension | Temporarily stopping some or all of your participation while we investigate or await your correction. | For serious violations, or where continued participation poses ongoing risk. |
| Termination | Ending your participation in the Publisher Network and closing the affected Account. | For severe, repeated, or deliberate violations, including Fraud and serious Invalid Traffic. |
We generally aim to give notice and an opportunity to fix a problem before taking severe action. We may act immediately and without prior notice, however, where a violation is serious, where it involves Fraud or Invalid Traffic, where it threatens Users, Advertisers, or eFind, where it exposes anyone to legal risk, or where Applicable Law or a court or regulator requires it. Where we withhold or reverse earnings tied to a violation, we do so under these policies, the Invalid Traffic Policy, and the Publisher Agreement, and we are not obligated to pay for activity that violated our rules.
We keep a record of enforcement actions. A pattern of violations, even if each is individually minor, can lead to escalated action. Attempting to evade an enforcement action, for example by opening a new Account, enrolling the same property under a different name, or moving violating content to a new property, is itself a serious violation and grounds for termination across all of your Accounts and properties.
If eFind takes an enforcement action against you and you believe it is mistaken, you may appeal. We provide an appeals process because we know our systems and reviewers are not infallible, and because a Publisher who is doing the right thing deserves a fair chance to say so.
To appeal, submit a request through the channel identified in the enforcement notice or your Account, or contact us at support@efind.com or 1-214-444-8126. Explain what action you are appealing, why you believe it was mistaken, and what you have done or will do to comply. Include any evidence that supports your position, such as records of your traffic sources, proof of property ownership, or an explanation of a corrected implementation. The more concrete and complete your appeal, the faster we can evaluate it.
A reviewer who was not solely responsible for the original decision will consider your appeal where practical. We aim to acknowledge appeals promptly and to reach a decision within a reasonable time, though complex investigations, especially those involving Invalid Traffic or Fraud, may take longer. If we reverse an action and it turns out that earnings were withheld or reversed in error, we restore them. If we uphold an action, we will tell you the basis for our decision to the extent we reasonably can without compromising an investigation, another party's rights, or the security of the Network. An appeal does not pause an enforcement action unless we tell you it does, and filing an appeal does not permit you to continue the conduct that led to the action.
Enforcement is not about punishing Publishers; it is about protecting a Network that honest Publishers depend on. If you are trying to do the right thing, tell us, show us, and we will work with you. If you are not, these policies are how we protect everyone who is.
The advertising industry, the technology behind it, and the laws that govern it change constantly, and these policies change with them. We may update these Publisher Policies from time to time. When we make a material change, we will give reasonable notice through the Account, by email, or through the Documentation. Your continued participation in the Publisher Network after a change takes effect means you accept the updated policies. If you do not agree with a change, your remedy is to stop displaying eFind Advertisements and, if you wish, to end your participation as described in the Publisher Agreement.
If any part of these policies is unclear, or you are unsure whether something you plan to do is allowed, please ask before you act. You can reach the eFind Office of Trust and Legal at support@efind.com or 1-214-444-8126, or by mail at eFind LLC, Office of Trust and Legal, 2451 West Grapevine Mills Circle, Suite 324, Grapevine, TX 76051, United States. We would much rather answer a question early than take an enforcement action later.
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