Leads › Calling

The fastest path from interest to action

Make it easy for people to connect with your business the moment they're ready to talk.

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Call ads

  • "Call now" button - one tap to connect
  • Great for quotes, bookings, support
  • AI-optimized delivery & cost control

Request a callback

  • Customers pick the time
  • Generate leads 24/7 - even off-hours
  • Keep context and close faster

Call add-on

  • Call button on website forms
  • Hybrid capture for higher intent
  • Less friction, more action

Performance toolkit

  • Scheduling - run call ads only when you can answer
  • Callback requests - never miss inbound demand
  • Reporting - track calls, duration, and quality

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Frequently asked questions

Everything you need to know about call ads, callbacks, and reporting.

Where will my call ads run?

eFind call ads are platform-agnostic and can run across major networks that support click-to-call on mobile. Examples include:

  • Social feeds: Facebook, Instagram, LinkedIn, TikTok, X/Twitter
  • Stories & short video: Instagram Stories/Reels, TikTok, YouTube Shorts
  • Search & directories: Google Ads (call extensions), Yelp, Maps
  • Display in apps & mobile web: placements that allow tap-to-call

Requirement: placements must serve on mobile devices capable of placing calls.

How does reporting work for call ads?

Standard reports include aggregated counts for:

  • Calls placed
  • Connected calls
  • 60-second (or longer) connected calls

Optionally, we can pass outcomes into your CRM or analytics (qualified, booked, won) for full-funnel optimization.

Do call ads work with cell phone numbers or landlines?

Yes. You can route calls to any business number, including:

  • Mobile numbers
  • Landlines
  • 1-800/toll-free numbers
  • Call centers and VoIP lines
When should I use a lifetime budget vs. a daily budget?
  • Lifetime budget: use when you need ad scheduling (e.g., only during business hours or specific days).
  • Daily budget: use for steady delivery when scheduling isn't required.
How are advertisers charged for call ads?

Call ads are billed on a CPM (cost-per-impression) basis. You're charged for ad views, not per call. Creative and targeting tests help maximize calls from your impressions.

Is dynamic creative available for call ads?

Dynamic creative optimization isn't currently available for call ads. We recommend manual A/B tests (headline, image, CTA, audience) to find top-performing variants.

Ready to turn interest into conversations?

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