Lead Ads with Calling
Connect high‑intent customers by phone — instantly or on their schedule — using call ads, call add‑ons, and callback requests.
Why calls still convert
Calls are a high‑intent signal. They’re ideal for time‑sensitive questions, appointment‑driven businesses, and complex products that benefit from live guidance.
Types of call lead ads
Call ad
Immediate “Call now” action directly from the ad. Ideal for mobile‑first conversion and real‑time assistance.
Call add‑on
Drive to your website while keeping a prominent, unobtrusive call option available on the page.
Request a callback
Let people select a preferred date/time to be contacted — reducing drop‑off and improving contact quality.
Performance and key metrics
Lower cost per lead
Campaigns that optimize for connected calls can reduce cost per qualified lead and drive higher intent conversations.
High‑value calls
Measure 20‑second and 60‑second call thresholds to focus on meaningful connections, not just dials.
Stronger conversion rates
Pair call ads with instant forms or messaging to capture more total leads and lift downstream conversion.
High‑impact use cases
Appointment‑driven industries
- Auto dealerships and service
- Real estate and home services
- Personal care and medical services
Complex sales cycles
- Insurance plans and policy questions
- Financial services consultations
- Education program enrollment
Request a callback
Capture leads 24/7 by letting people request a call when it’s convenient. Perfect when prospects can’t call immediately or prefer scheduled communication.
Always on
Generate leads after hours; follow up during open times.
Reduced friction
Flexible for caretakers and high‑consideration inquiries.
Works at any scale
Receive leads via email notifications, messaging threads, or CSV export into your CRM.
Call add‑on
Add a clear “Call now” option to your website destination while people review details. Great for flows where policy or compliance requires onsite forms.
Frictionless path
People can research fully and call without leaving the page.
Compliance‑friendly
Support restricted questions on your website while keeping live help one tap away.
Campaign setup overview
Objective
Leads (optimize for connected calls).
Conversion location
Calls or website.
Destination
Your business phone number or callback form.
- Use the Leads objective with call optimization.
- Schedule ads during open hours; enable callbacks after hours.
- Add a website destination for details plus a call add‑on.
- Track 20s/60s call events and offline outcomes in your CRM.
- Test instant forms + calls vs calls‑only to balance volume and quality.
- Expand placements once CPL stabilizes.
Best practices for call ads
- Use branded caller ID to improve answer rates.
- Pair call ads with instant forms or messaging to capture more total demand.
- Offer clear next steps and set expectations on the ad and confirmation screens.
- Routinely listen to call samples to improve scripts and objection handling.
- Use offline conversion attribution to tie calls and bookings to campaigns.
Reporting and measurement
Call confirmation clicks
Estimated clicks to place a call from the ad.
20‑second / 60‑second calls
Connected calls that meet quality thresholds.
Callback requests
Total requests submitted for scheduled calls.
Lead Ads Calling — campaign setup summary
Conversion locations
- Calls
- Website
- Website + call add‑on
- Request a callback
Automation and AI
- Smart Targeting
- Creative Optimizer
- Placements+
Data and goals
- CRM + offline call attribution
- Optimize for connected calls
- Test calls‑only vs mixed conversion setups
