Get started with Lead Ads (Messaging)
Create conversational flows that qualify, capture, and continue in the same thread.
1) Pick conversion location
- Messenger or Instagram Direct based on your audience.
- Enable destination optimization (pair Forms + Messenger) if you want the system to choose per user preference.
2) Build your chat flow
- Use quick replies for faster completion.
- Add conditional paths for different customer types.
- Provide a coupon or gated content on completion if appropriate.
3) Lead filtering & validation
- Require valid phone/email to proceed.
- Close the loop early on unqualified answers.
- Pass qualified leads to CRM with proper source tags.
4) Auto-reminders & follow-up
- Send a completion reminder if someone drops mid-chat.
- Route ready-to-buy prospects to an immediate call or booking link.
- Leave the door open to continue in the same thread later.
Pro tips
- Keep tone conversational; mirror the prospect’s language.
- Offer two answer formats (button + short text) when possible.
- Feed “qualified” outcomes back to improve delivery over time.
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