Get started with Lead Ads (Messaging)

Create conversational flows that qualify, capture, and continue in the same thread.

Create a lead ad Talk to a specialist

1Pick conversion location

Messenger or Instagram Direct based on your audience.
Enable destination optimization (pair Forms + Messenger) if you want the system to choose per user preference.

2Build your chat flow

Use quick replies for faster completion.
Add conditional paths for different customer types.
Provide a coupon or gated content on completion if appropriate.

3Lead filtering & validation

Require valid phone/email to proceed.
Close the loop early on unqualified answers.
Pass qualified leads to CRM with proper source tags.

4Auto-reminders & follow-up

Send a completion reminder if someone drops mid-chat.
Route ready-to-buy prospects to an immediate call or booking link.
Leave the door open to continue in the same thread later.

Pro tips

Keep tone conversational; mirror the prospect's language.
Offer two answer formats (button + short text) when possible.
Feed "qualified" outcomes back to improve delivery over time.

Ready to start more conversations?

Launch a messaging campaign today, or have a specialist walk you through it.

Create a lead ad Talk to a specialist