AI-powered forms that work smarter, not harder

Instant or website forms optimized by AI to reduce friction and increase lead quality.

Create a lead ad Learn more

Instant forms

Mobile-first with auto-fill
AI-optimized for speed & completion
Great for quick capture at scale

Website forms

Keep users on your domain
Conversion tracking + Conversions API
Ideal for higher-intent flows

Instant form add-on

Overlay a fast option on your site
Lower friction without losing depth
Hybrid capture experience

Why it works

Faster for customers: instant, mobile-first experiences
Smarter for teams: optimize for lead volume or lead quality
Seamless follow-up: CRM sync or eFind Leads Center

Built for performance

AI optimization for targeting, placement, and delivery
Conditional logic and custom questions to qualify leads
Conversions API to feed results back in real time

Moving leads through the customer journey is unique for every business.

Explore lead generation best-practice guides built for your industry's unique goals and challenges.

Automotive

Learn more

Professional services

Frequently asked questions

Everything you need to know about eFind Lead Forms - instant forms, website forms, CRM integrations, and optimization.

Should I use an instant form or a website form for my campaign?

Both options work - it depends on your goal.

Instant forms are ideal for a fast, mobile-first experience, auto-populated fields, and typically lower cost per qualified lead.
Website forms are better when you need people on your site to book an appointment, generate a quote, share sensitive info, or review detailed product/service pages before submitting.

Can I optimize any lead generation campaign for quality leads?

Optimization for conversion-quality leads is currently available for instant forms. This enables stronger event feedback and performance learning, improving cost per qualified lead over time.

What's the difference between CRM lead retrieval and a CRM integration with the Conversions API?

CRM lead retrieval pulls new leads from eFind forms straight into your CRM - no manual CSV downloads.
CRM + Conversions API pushes qualified-lead and down-funnel outcomes back to eFind so campaigns can learn which prospects are most likely to convert and optimize toward them.

I've already set up the Conversions API for web events. Am I finished?

Not quite. Web traffic events are helpful, but you should also send CRM/offline lead events through the Conversions API. This separate connection (different parameters and source) ties your sales outcomes to lead ads for true full-funnel optimization.

Is a CRM + Conversions API integration automatically enabled when I choose a conversion-leads objective?

No. It isn't automatic - you'll need to configure it. We highly recommend enabling the CRM + Conversions API path because conversion-leads campaigns perform best when the system understands what a successful outcome looks like for your business.

Capture better leads, faster

Launch a forms campaign and let eFind's AI optimize for the prospects most likely to convert.

Get started Talk to a specialist