AI-powered forms that work smarter, not harder

Both options work—it depends on your goal.

• Instant forms are ideal for a fast, mobile-first experience, auto-populated fields, and typically lower cost per qualified lead.
• Website forms are better when you need people on your site to book an appointment, generate a quote, share sensitive info, or review detailed product/service pages before submitting.

Optimization for conversion-quality leads is currently available for instant forms. This enables stronger event feedback and performance learning, improving cost per qualified lead over time.

• CRM lead retrieval pulls new leads from eFind forms straight into your CRM—no manual CSV downloads.
• CRM + Conversions API pushes qualified-lead and down-funnel outcomes back to eFind so campaigns can learn which prospects are most likely to convert and optimize toward them.

Not quite. Web traffic events are helpful, but you should also send CRM/offline lead events through the Conversions API. This separate connection (different parameters and source) ties your sales outcomes to lead ads for true full-funnel optimization.

No. It isn’t automatic—you’ll need to configure it. We highly recommend enabling the CRM + Conversions API path because conversion-leads campaigns perform best when the system understands what a successful outcome looks like for your business.