Start real conversations instantly. When people tap your ad, they’re taken straight into chat on Messenger or Instagram, where you can qualify leads and close faster — without the friction of a long form.
Note: Chat-based capture is available on Meta properties. Snapchat and TikTok support in‑app instant forms or landing-page redirects for lead capture.
Chat removes friction. People can ask questions, get clarity, and share details in a familiar channel — boosting response and conversion rates versus form‑only flows.
Skip the long form. Drive people straight into Messenger or Instagram chat to qualify faster.
Use quick replies and conditional logic, then hand off to a live agent in the same thread.
Sync conversations and captured details directly into your CRM for rapid follow‑ups.
Meet customers where they’re most active. Capture through chat on Meta, and use instant forms or landing‑page redirects on other major platforms.
Click‑to‑Message ads that open Messenger or Instagram chat. Supports instant forms + chat optimization.
Lead Gen ads with in‑app instant forms (prefill available). Sync to CRM or download.
Lead Generation objective with in‑app instant form or landing‑page redirect; supports CRM/API integrations.
Six questions or fewer is usually optimal; start with easy qualifiers, then ask sensitive items later.
Tell people what happens next: who will reach out, via which channel, and when.
Test instant forms + chat to let Meta route people to their preferred conversion path.
Select “Leads” in Ads Manager and set your performance goal to maximize number of leads.
Use Messenger or Instagram chat. Or test “Instant forms + Messenger” to auto‑optimize delivery.
Sync leads to your CRM for faster follow‑up. If you don’t have one, use the Leads Center.
Write greeting, quick replies, and validation. Hand off to a live agent when needed.
Run A/B tests across placements, creative, and destination optimization to improve CPL.
Use Advantage+ budget, placements, and creative to reach more qualified people efficiently.
Chat‑based lead capture is native to Meta (Messenger/Instagram/WhatsApp). On Snapchat and TikTok, we capture via instant forms or by directing to a mobile‑optimized landing page.
Yes. With Destination Optimization, Meta can route users to either an instant form or chat based on their preferences — often lowering CPL while expanding reach.
Yes. Use quick replies, conditional logic, and answer validation. Handoff to a human in the same thread when needed.